Commonly asked questions

What does Lid Media do?
Our service covers the design of the sticker, the printing of the sticker, the labelling of the lid, the distribution of the lid and the monitoring of the effectiveness of the campaign through management services.

Can I choose where the lids go?
Yes. We provide access to more than 3,000 cafes and take away outlets in a wide range of locations. Clients can chose to target a specific geographic location, such as a state or an individual street, or to focus on a specific social economic demographic. Our friendly account manager can provide information about our distribution capabilities and help you design a campaign that will deliver the results that you want.

Will all of my lids get used?
Yes. Lid Media only allocates lids to outlets that have the traffic and turnover to ensure that all labelled lids are put in the hands of consumers. A café in a central business district would typically sell between 1,000 and 7,500 take away coffees per week. Distribution strategies are used to determine campaign length.

What is the lead time?
In most cases, campaigns can hit the streets within three weeks of receipt of approved artwork.
Why is there a blank space on the coffee lid sticker? We need to allow some space on the lid for the barista to write the customer’s initials or record the coffee type.

What type of lids can I advertise on?
Clients can advertise on 8oz and 12oz coffee cup lids and 16oz and 20oz soft drink and juice lids.

Where can I get more information?
Call our friendly account management team on 02 9432 3993.